The traditional way of learning has become accessible to so many people. The jobs and business markets are saturated by ‘’THE NEW AVERAGE’’. People with diplomas and degrees that would back then earn them a very high salary since not many had them.
Today having only, a diploma or degree makes you average. You have to get extra knowledge and skills to stand out from the crowd of the NEW AVERAGE.
But not many people can afford to go back to universities. It is expensive and many do not even have the time. However, many can afford cheap online courses that start from a dollar to as high as $1000.
Online courses are cheap and can conveniently be attended at any time. For this, the demand for online courses is increasing every other second. More people want to learn skills and knowledge online.
A new opportunity comes for that person who has quality knowledge and skills that people can learn. You can make thousands of dollars from teaching online. Courses are unlimited to all niches. From baking, drawing, psychology, marketing, and finance to anything anyone can sit down and learn by switching on his computer.
So, if you want to make money selling online courses, here are ten sure steps you can take to make a profitable course that can change your life in a short time.
Steps to design a quality profitable course.
1.Choose a niche.
If you design your first course, there are high chances that you will upgrade it or make another one, two, or three courses. You will come off as fake or inauthentic if you launch a course about how to design a website and then the next day launch another about how to deal with stubborn teenagers. You will confuse your following or community.
Pick a niche from which you can get a broad range of relatable ideas. This way you can be easily known and identified for something. Do not be a Jack of all trades, you will master none.
If you try to attract everyone on the internet, you will end up attracting no one. Pick a niche and attract everyone under it. For example, you can choose video editing as your niche. There is a broad range of course ideas under this niche. Starting from how to edit a video to how to use certain video software and many other ideas.
With a niche, you can brand yourself to become an influential figure online that everyone runs to. Do you know how powerful that is? Do you know how much money you can make? A LOT.
2. Pick an idea.
Now that you have a niche, write down a list of online course ideas that are within that niche. Do keyword research to see how many people are searching for courses about each of the ideas on your list. Also, check out how competitive the already existing courses about each idea are.
Of course, the best opportune course idea is that which has high google searches with low competition. But if you are so inclined to a course with both high competition and high searches, do not be intimidated. Go for it, benchmark on existing courses to produce one bomb of a course that beats them all.
The wrong idea is choosing a course idea that has low searches with high competition. Your chances of making sales are as low as 5%. Low searches with low competition are debatable. Either the competition will increase higher than the search or the reverse. Chances 50/50.
Once you find the right course idea for yourself, then you are on your way to making one of the top digital products that make money online.
3. Research your idea.
Whether you have a deep conviction and high skills or no experience with the course idea you have picked, you need to first make research before you start recording or even making a course outline. Trends come and go. New ways to do things change every other day.
A course about how to use an iPhone 6 will have little or no demand today. The research will help you double-check your facts, acquire the latest and updated information, learn before you teach, and give you more confidence to deliver your lessons in the course.
Compile your research in a folder. All the information in that folder will help you spread it on the course outline after you have figured out what to include and not include in the course.
4. Write a course outline.
The one thing that will help you put every information you have about your course idea into perspective is a course outline. You will be able to structure your course so that it can flow.
The course outline will structure the entire course in a way that students can conveniently receive the lessons. It will also inform them about every lesson they expect to have in the course.
With a course outline, you will easily disseminate all the information you want the students to receive in an organized manner plus without leaving out anything.
Design the course outline in an interlinking format. Start with first things first. From the build-up to the climax to the conclusion. An introduction as the build-up. The main topic as the main content and a conclusion for the end.
It is one thing to have all the information at your fingertips and another to get in front of the camera and present it in the best way students can consume it. It takes a lot of confidence, composure, calmness, and speaking skills to present on camera.
You can have very good and rich content in your head but if you can not present it well on camera, you are as good as a confident and eloquent speaker without content. The two go hand in hand.
Rehearsing will help you check your flow; how confident you are in front of the camera and how best you can present your information. The best way to present a course on video is by being calm, composed, and free. Smile and be conversational. Engage the audience by using emotions. Smile or laugh where you have to. Put on a serious face where the emphasis is needed. Use gestures and the right tone for every word.
You will not be perfect when you get to do the final recording. It is okay. However, do not be too imperfect. You will make it hard for students to focus when you appear nervous yourself, stutter now and then or frown all through the course.
One thing that is going to help you check all that, is rehearsing.
6. Prepare and create the content.
The most important thing in a course is the content itself. You can make a lot of sales if the video quality is low but with value in the lessons it carries. You will hardly make sales if you use high-quality cameras with no value in the content.
However, if you maximize both the video quality and content, be ready to smile your way to the bank.
You do not need very expensive recording tools to record your content. A good phone camera and a microphone can do the job. If you happen to have other professional studio cameras even better.
Prepare everything you will need to record your course and get started.
The creation begins when you start recording. Give the best introduction you can to introduce your course. According to research, many students will be lured into watching the entire course by how good the introduction is.
In your introduction, welcome the students with a smile, introduce yourself, what the course is about, why they should take your classes, and what they will benefit from it. Call them to act by inviting them to start the class.
Start the lessons. Be as conversational as you can. The best way to keep the eyes of students in your class is by speaking copy. Speaking copy means using enticing language that is both emotional and logical. In other words, teach in an emotional manner and justify what you are teaching with logic.
When concluding, make sure you do not leave the students hanging. Leave a project, an assignment, quiz, or exam for them to do. This will help them test their progress and how much they have learned from the course.
Believe me, if you upload your videos directly without editing them many students won’t even finish the course. By the time you finish recording, there is a lot you want to cut out from the videos.
Edit your footage to remove moments where you made that awkward silence, where you used long filler words. Where you poked your nose or overused a lot of unnecessary explanations.
Editing will clean your videos and make them spotless so that you can seamlessly give flowing information to your students without destructing them.
If you can not edit, hire a professional video editor in your community or find one on freelance sites like Fiverr, Upwork, etc.
8. Find a marketplace for your course.
There are a plethora of online course platforms you can use to sell your course. Some factors you need to put into consideration are, the cost of selling a course on the platform, can you make sales without marketing the course, how many students use the platform, the payment terms of the platform, and whether you can sell the same course on various platforms.
I prefer to use Skillshare, it requires a minimum of ten minutes for a course, sends traffic to your course, and has a team to guide teachers among other good features on the platform.
However, that’s for me that has little time to market my courses but if you can, other platforms may provide a better deal for you. Check out my list of the best online course platforms you can use to sell your course.
In case you do not want to use a third-party platform, you can use your website. It has its advantages like complete access and control of your community.
9. Brand yourself to market your course.
One thing I have noticed in the online student communities is the inclination of students to a person, not the course. Many people that buy online courses do so because of the person selling them. They do not buy from a random person.
They love to buy from that person who has taken up space in a niche as an influencer, opinion leader, or consultant. One whose brand has created confidence and trust in the hearts and minds of people.
While you can make some money from your course without becoming a brand in your niche, you will make much more if you become one.
So, focus on building your brand and influence in the niche by creating consistent contact with interested people. You can do this through a blog, podcast, YouTube channel, or webinars. Social media can also be a good place to start. Incomeschool.com makes huge sales because of its brand in the blogging niche.
10. Explore the opportunities.
Digital products on the internet are linked with a lot of symbiotic opportunities. An online course is one of them with a lot of opportunities which if exploited will both increase your course sales and also earn you cash as well.
Take for instance, if you design a quality sellable course, the students that buy it will become part of your community. Your email list will grow.
The students will also follow you on YouTube and blog as well. If you want to make more money, you can write a book that your following will be more willing to buy. Or you can venture into affiliate marketing which they will support as well. The book or YouTube channel will attract other new followers who will in turn also buy your course and increase your course sales. It gets better and better.
Conclusion. There you have it, 10 steps to make a profitable online course. The advantage of this is that you will not have to do it again. You will teach even when you are sleeping. A well-packaged course will become an online asset that will make you money in your sleep. Your money will work for you. A little hard work and a little patience can change your life. Therefore, if you have something you can teach get started so you do not miss out on the money.